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BLU
BLU delivers refined, contemporary style with intention.
Every shirt is cut in a modern silhouette and crafted using premium materials that offer both structure and softness. Whether it's subtle patterns, contrast trims, or polished finishes — BLU is for the man who dresses with purpose and confidence.
FIT
Designed with a modern profile, the BLU fit provides a tailored appearance with just enough room for natural movement and everyday comfort.
FABRICS
The BLU by Polifroni shirt is a testament to modern contemporary tailoring, detailed perfection and elegant craftsmanship. Using only the finest cottons and advanced NON-IRON technology, BLU by Polifroni delivers a care free dress shirt that looks great and stays crisp and fresh all day long.